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Please use this identifier to cite or link to this item: http://hdl.handle.net/2320/11070

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Title: Marknadsföring av akademiska bibliotek - en jämförande studie mellan Sverige och England
Other Titles: Marketing of the academic library – a comparative study between Sweden and England
Authors: Köhler Seddon, Eva
Department: Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap (BHS)
Issue Date: 5-Jul-2012
Series/Report no.: Masteruppsats
2012:3
Programme: Bibliotekarie
Publisher: University of Borås/Swedish School of Library and Information Science (SSLIS)
Media type: text
Keywords: jämförande studie
akademiska bibliotek
universitet
relationsmarknadsföring
Abstract: This thesis conducts a comparative study between two academic libraries, one Swedish and one English, in order to analyse if different funding systems influence the marketing of their services. The theoretic foundation is built on relationship marketing, which emphasises the importance of creating and maintaining relationships. A qualitative approach has been used through the use of case studies, with semi-structured interviews being held with library staff and managers in both countries. In addition to these interviews strategic plans have also been analysed. The result from the study shows that whilst there are some differences between the two university libraries there are also similarities, which indicates that it is not clear if different funding systems have an impact on the marketing of the services.
URI: http://hdl.handle.net/2320/11070
Appears in Collections:Masteruppsatser (BHS)

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