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Title: Vad gör biblioteken på Facebook och Twitter? En studie av fyra folkbiblioteks användande av sociala nätverk
Other Titles: What are libraries doing on Facebook and Twitter? A study of four public libraries' use of social networks
Authors: Anderson, Ingrid
Muttala, Eija
Department: Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap (BHS)
Issue Date: 6-Jul-2012
Series/Report no.: Magisteruppsats
Programme: Bibliotekarie
Publisher: University of Borås/Swedish School of Library and Information Science (SSLIS)
Media type: text
Keywords: folkbibliotek
sociala medier
sociala nätverk
bibliotekets uppdrag och roller
Henrik Jochumsen
Dorte Skot-Hansen
Casper Hvenegaard Rasmussen
Åse Hedemark
Abstract: The aim of this Master thesis is to describe why and how public libraries use the social networks Facebook and Twitter. The focus is to study what brought about their use, how the work is carried out, ideas and objectives behind the use and what libraries actually convey on the networks. The methodology is twofold: semi-structured interviews with responsible personnel at four Swedish public libraries, and an ethnographic content analysis of four months of the libraries' status updates and tweets on Facebook and Twitter. The theoretical framework consists of a model for the roles of the public library in society, and of discourses about the public library in media. Results indicate that social networks are used to market, make accessible and inform of the library's resources and services. Furthermore, networks are used to communicate/interact with followers and to inspire people to read. We also detect a tutoring trait. Libraries also view social networks as a meeting place. What libraries do on the networks can be seen as an online interpretation of traditional library goals. All four spaces from the model for the new library – Inspiration, Learning, Meeting and Performative – were represented in the objectives expressed in the interviews. In what is conveyed on the networks focus lay on Inspiration and Meeting. Social networks also act as a place to market the physical library. From a discourse perspective the study suggests that libraries express disidentification and demonstrate ability to remain open both to different media formats and different methods for library services delivery.
ISSN: 1654-0247
Appears in Collections:Magisteruppsatser (BHS)

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