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Please use this identifier to cite or link to this item: http://hdl.handle.net/2320/11255

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Title: The co-creation of luxury brand value in an online environment
Authors: Radon, Anita
Department: University of Borås. Swedish School of Textiles
Issue Date: 19-Jul-2012
Citation: Global Marketing Conference, Korea, July, 19-22.
Media type: text
Publication type: conference paper, peer reviewed
Subject Category: Subject categories::Social Sciences::Economics and Business
Subject categories::Social Sciences::Economics and Business::Business Administration
Strategic Research Area: Textiles and fashion
Sponsorship: Handelns Utvecklingsråd
URI: http://hdl.handle.net/2320/11255
Sustainable development: -
Appears in Collections:Konferensbidrag / Conference papers (THS)

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