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Borås Academic Digital Archive (BADA) >
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Institutionen Textilhögskolan / Swedish School of Textiles (THS) >
Konferensbidrag / Conference papers (THS) >
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http://hdl.handle.net/2320/11255
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| Title: | The co-creation of luxury brand value in an online environment |
| Authors: | Radon, Anita |
| Department: | University of Borås. Swedish School of Textiles |
| Issue Date: | 19-Jul-2012 |
| Citation: | Global Marketing Conference, Korea, July, 19-22. |
| Media type: | text |
| Publication type: | conference paper, peer reviewed |
| Subject Category: | Subject categories::Social Sciences::Economics and Business
Subject categories::Social Sciences::Economics and Business::Business Administration |
| Strategic Research Area: | Textiles and fashion |
| Sponsorship: | Handelns Utvecklingsråd |
| URI: | http://hdl.handle.net/2320/11255 |
| Sustainable development: | - |
| Appears in Collections: | Konferensbidrag / Conference papers (THS)
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