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2012.9.1.pdf19.37 MBAdobe PDFView/Open
Title: Creating a second hand store concept for the new generation -
Authors: Samuelsson, Eva
Department: Högskolan i Borås/Textilhögskolan (THS)
Issue Date: 2-Oct-2012
Series/Report no.: Magisteruppsats
Programme: Master programme in Applied Textile Management
Publisher: University of Borås/Swedish School of Textiles
Media type: text
Keywords: second hand
retail design
visual merchandising
Red Cross
Abstract: An action research based study focusing on the organization of Red Cross in Vänersborg Sweden and on increasing the sales in the second hand store by the help of retail design and visual merchandising theories. The study is conducted with the help of observations and interviews in Vänersborg and with the Red Cross Sweden.
Appears in Collections:Magisteruppsatser / Master theses (THS)

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