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Title: Crowdpushing: the Flip side of Crowdsourcing
Authors: Rudmark, Daniel
Arnestrand, Elias
Avital, Michel
Department: University of Borås. School of Business and IT
Issue Date: Jun-2012
Citation: European Conference of Information Systems, Barcelona, Spain, June 10-3
Journal Title: ECIS 2012 Proceedings
Volume: 187
Publisher: Association of Information Systems
Media type: text
Publication type: conference paper, peer reviewed
Subject Category: Subject categories::Social Sciences::Computer and Information Science::Computer and Information Science::Information Systems
Area of Research: Informatik
Strategic Research Area: Business and IT
Abstract: Activities and initiatives of co-creation are traditionally seen as a way for organizations to gain value through the involvement of certain actors in their environment. We notice an implicit assumption in current theoretical conceptualizations that co-creation is initiated and driven exclusively by organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term "crowdpushing" to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and deployment.
Sustainable development: sustainable development
Appears in Collections:Konferensbidrag / Conference papers (Informatics)

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