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Title: Improving usability of banking websites - by implementing user-centered design
Authors: Kebkab Kassaye, Adane
Department: Högskolan i Borås/Institutionen Handels- och IT-högskolan
Issue Date: 17-Dec-2013
Series/Report no.: Masteruppsats
Programme: Masterutbildning i Informatik
Publisher: University of Borås/School of Business and IT
Media type: text
Keywords: User-Centered Design (UCD),
Characteristics of Usability
Web Usability
User Experience (UX)
Usability Evaluation
User Model
Abstract: Researchers in the area of web usability dwell on the importance of simplicity in a website design so that users can achieve a specific task with effectiveness, efficiency and satisfaction. If a banking website misses one of these characteristics of usability users may get lost in the middle of the website or become frustrated and “will seek information elsewhere”. This study assesses what are the main issues behind the current banking websites through a questionnaire with 74 participants the result of this questionnaire shows that there are still unsolved problems in the current banking websites that impacts the quality of use. This study performs a thorough theoretical study to find out more about the subject understudy and by combining together with qualitative interviews; the study comes up with a proposed solution to improve banking websites’ usability – by implementing a user-centered design.
Appears in Collections:Masteruppsatser (Informatics)

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