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Please use this identifier to cite or link to this item: http://hdl.handle.net/2320/14317

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Title: Kan ett identitetsarbetete synliggöra biblioteket? : En undersökning av Piteå stadsbibliotek och den gemensamma brandingen av folkbibliotek i Norrbotten.
Other Titles: Can an articulated identity make the library visible? : A study of Piteå public library and the joint branding of public libraries in Norrbotten.
Authors: Joling, Anton
Nilsson, Petra
Department: Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap (BHS)
Issue Date: 10-Nov-2014
Series/Report no.: Kandidatuppsats
2014:34
Programme: Bibliotekarie
Publisher: University of Borås/Swedish School of Library and Information Science (SSLIS)
Media type: text
Keywords: Brand
Branding
Folkbibliotek
Identitet
Marknadsföring
Triangulering
Varumärke
Abstract: The focus of the thesis is to examine the regional branding of public libraries in Norrbotten, with the main focus on Piteå public library, in order to find trends that indicate a successful branding based on Hariff & Rowley’s (2011) identified key factors. The empirical data has been collected through a triangulation of interviews and documents. The findings show that they have done a proficient preparatory work prior to the regional branding of the public libraries, and that the libraries have worked together with a communication bureau in their marketing strategies since the beginning of the public library cooperation. The results also show that Piteå public library, through branding efforts, received another relationship with the media where the media now occasionally contact the library. The conclusion of the thesis is that Piteå public library promoted the library through campaigns that provide the opportunity for activities and experiences, and that they want to convey the image of itself as a venue for social interaction. The marketing of the libraries fulfill the most of the criteria, but there are still areas of branding that needs to be further explored.
URI: http://hdl.handle.net/2320/14317
Appears in Collections:Kandidatuppsatser / Bachelor theses (BHS)

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