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Please use this identifier to cite or link to this item: http://hdl.handle.net/2320/14736

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Title: Digital service erbjuden till användare med funktionsnedsättning på Armeniens national bibliotek: utmaningar och åtgärder.
Other Titles: Digital services to patrons with disabilities offered at the National Library of Armenia: challenges and measures taken.
Authors: Khachatryan, Anna
Department: Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap (BHS)
Issue Date: 29-Jan-2015
Series/Report no.: Masteruppsats
2014:12
Programme: Masterprogram: Biblioteks- och informationsvetenskap, Digitala bibliotek och informationstjänster
Publisher: University of Borås/Swedish School of Library and Information Science (SSLIS)
Media type: text
Keywords: digital biblioteksservice
national bibliotek
Republiken Armenia
användare med nedsatt syn
användare med fysisk funktions nedsättning
användare med nedsatt hörsel
tillgång till internet
marknadsföring av digital biblioteksservice
Abstract: The purpose of the present qualitative study is to create knowledge about library digital services and their marketing to patrons with disabilities in Armenia, on the example of the National Library of Armenia, as well as, to discover opinions of the NLA librarians and patrons with disabilities about the importance of library digital services to people with disabilities. Literature review and qualitative interviewing has been employed as methods to collect the empirical data. The results have been analyzed and discussed based on the library-marketing model of marketing research, marketing segmentation, marketing mix strategy and marketing evaluation suggested by Koontz & Gubbin (2010). It has been concluded, that 1) e-accessibility is something new at the NLA and the NLA does not provide equally available knowledge, resources, services, facilities to patrons with disabilities, because of the following main challenges: lack of continuous funding and support from the state, lack of appropriate facilities and technologies, lack of qualified staff, and historically inherited library infrastructure impediments; 2) no library service marketing is conducted to patrons with disabilities at the NLA; 3) the opinions are that provision with such services is very important to people with disabilities, since they allow those people to gain access and use information in formats adopted to their various needs, and, of course, they become integrated into the modern society. The important role of a library as a non-discriminator and copyright protector in a developing country when delivering digital library services to patrons with disabilities has also been discovered.
URI: http://hdl.handle.net/2320/14736
Appears in Collections:Masteruppsatser (BHS)

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