Tre biblioteksbloggar för unga – en innehållsanalys

Abstract

The aim of this Master’s thesis is to examine three library weblogs to evaluate how they are used and what type of information the libraries publish in these specific weblogs. The following three questions are the basis of this study: • What is the content of the weblogs? • How is the weblog used as a tool by the libraries? • How is the interaction between the library and the readers of the weblogs presented regarding the comment function?

The method that has been used in this study is content analysis and the code units have been created during the process. It is mainly a qualitative analysis but it does also contain quantitative elements. With the content analysis, 21 different themes where cut from the three weblogs. These themes where then put into the model of the local library profiles worked out by Marianne Andersson and Dorte Skot-Hansen. The result shows that: • The content of all the three weblogs is strongly connected to the physical library and the services it provides. • All three libraries use the possibility to publish pictures and links in the weblogs. • The comment function is not frequently used and this leads to the interaction between the library and the users being left out.

None of the three weblogs where updated daily during the four months period in which they where studied. This might lead to a decreased amount of readers since the main attraction of a weblog is frequent updates.