Strategisk styrning av intranät: Centrala val att uppmärksamma

Abstract

Having an intranet as a source for information and communication is common in most contemporary organizations. Research shows that the intranet in itself does not have an explicit area of use, and that leaves every organization to make decisions of the associated functionality on their own. At the same time the strategic opportunities that the intranet could bring get lost somewhere along the way. This means that problems regarding the strategic use of an intranet becomes apparent and may result in loss of investments for the organization. The purpose of this thesis is to identify central choices that can be used as points of discussion and help organizations to work with their intranets on a more strategic level. In order to achieve this purpose, we have conducted four in-depth and semi-structured interviews with four different organizations, ranging from entertainment to logistics. The results from these interviews are analyzed with a theoretical framework based on a thorough study of earlier research. Finally, we present the points of discussion gathered from our study in the shape of four different focus areas: Goal vision and strategy; Intranet organization; Development; and Organizational culture. The focus areas contain a certain amount of questions to be discussed when working with intranets as a strategic tool and are based on earlier research in relation to our findings as well as problems identified during the study.